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The Town New Era 59Fifty Fitted hat is an ode to the bustling port city by the Bay. Featuring a 3D embroidered white Westside Love logo on a dark green crown, gold visor, grey undervisor, white "glyph" logo on the back, and a white New Era logo on the left side. The 59Fifty shape has been the staple of fitted hats since 1954, and is the official on-field cap of Major League Baseball.